The context of this story

Products: iPhone

Intermezzo: Nokia

Now is the best time to take a little interlude, a detour. A detour that will show us the market into which the iPhone was born. We haven’t said much about it yet, but for the future success of the iPhone, it is extremely important to understand why Apple. It was no coincidence, but rather an invasion of a hungry market that no one else had yet understood and which everyone believed to be a balanced, saturated market dominated by one hegemonic player and a number of satellite companies that were nipping at the heels of the hegemonic player but had no serious impact. Yes, we are talking about the Finnish company Nokia and how it responded to the arrival of the iPhone. How the world’s largest mobile phone manufacturer was unable to defend itself against Apple and allowed itself to be pushed to the brink of extinction.

This is the story of the largest telecommunications company, which for years set the tone in mobile telecommunications, both in terms of infrastructure through the Nokia Siemens Networks joint venture and end devices, i.e., “mobile terminals,” but also through various other attempts such as mobile video streaming devices and, of course, mobile services.

Let’s tell the story of a company that rose to prominence in a similar way to Adam in Paradise through the serpent – in this case, a game that could be played on a mobile phone and showed users that mobile phones are not scary devices controlled by complex sets of instructions from a command line interface, but consumer products that can be sold in millions every day. But that was back in 1998, and it was the Nokia 6110 mobile phone that made the company a legend.

Although no tree grows to the sky, it is often not very clear from the Czech basin where moisture is trapped in the roots. This is because many Czech users tend to view the market through the eyes of a geek, for whom the only sexy phones are the most expensive iPhones/Androids, and using anything else is [”]{dir=”rtl”}unthinkable for a reasonable person.[”]{dir=”rtl”} It may come as a surprise, but this market segment is the icing on the cake, the meat makes… well, yes, meat. And the meat is not found in the Czech basin, but further west and further east.

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