The context of this story

Year: 1996

Nokia in the spotlight

For the first half of the first decade, Nokia ran like a well-oiled machine, achieving success everywhere and easily maintaining a one-third share of the highly competitive mobile phone market. It seemed that it would be able to withstand the onslaught of Asian giants, to which it adapted flexibly by selling cheap phones with a popular brand name and systematically building a segment of high-margin smartphones that carried the “brand” of the best mobile brand. After all, it was Nokia that “invented” smartphones and the concept of a premium product at a premium price when it launched the Nokia 9000 in 1996, for which it coined the name Communicator.

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